ALL YOU MUST KNOW ABOUT OUR ANTI-FAKE & ANTI-COUNTERFEIT POLICY
Customers believe and trust that they can always shop with confidence on Jumia.com.gh, therefore Products listed for sale MUST BE of high quality and also completely authentic. The sale of products that DO NOT meet up to this standard including any products that have been illegally replicated, reproduced, or manufactured, is STRICTLY PROHIBITED. This includes legal products’ names, titles, taglines, slogans, logos, other designs, product shapes, colors, or any other features that distinguish one source of products from another. (See some samples of infringements HERE)
What are the consequences of selling fake items on Jumia?
Jumia’s reputation is only as good as that of our vendors. Consequently, should any listed item (even before it is ordered) breach trust, it poses risks to our entire marketplace, hence, the enforcement of the below procedures :
- On First Occurrence of an alleged counterfeit or fake product’s detection = GHS 1,200 risk compensation + deletion of the product by our team
- On the Second Occurrence of an alleged counterfeit or fake product’s detection = GHS 1,200 risk compensation + possibly the store’s indefinite suspension, considering the risk the infringer would represent for the whole vendors’ community and the legal brands themselves.
- The risk compensation charges would be revertible only in case of legal authorization and proof of the product’s authenticity.
Please be aware that Jumia will abide by the copyright law and share any relevant information about every vendor subject to legal investigations regarding this topic.
We are continuously innovating on behalf of our customers and working with official distributors, manufacturers, vendors, and sellers to improve the ways we detect and prevent counterfeit products from reaching our marketplace.
Short Tips To Help You Avoid Selling Fakes
- Research products and brands offline & online, preferably with the manufacturer’s website or physical store – Most brand manufacturers usually have detailed information on their websites to illustrate to customers how the actual products appear vs how counterfeit products appear.
- Look out for deals that are too good to be true – Not all fakes sell at lower prices than their genuine counterparts, but an unreal bargain is one of the surest signs of a fake product. Ask yourself how someone can sell, for example, a GHS 1,500 Chanel purse for GHS 50… chances are it’s because it’s a fake.
- Pay attention to the products you buy – The odds are you replenish your stock with the same products or brands repeatedly. Pay a little more attention to them and you will be much better at spotting a counterfeit because you will have a basis for comparison. If you are purchasing a new brand or a product that you do not purchase frequently, compare it to the same product at other stores or on the brand manufacturer’s website. You can also compare brands against each other. For example, if you’re not sure about a sure of a mobile device, compare it to others that are for sale in the same aisle. All brands of Mobile Devices will have a lot of the same information and symbols printed on them or on their packaging, so if one particular brand does not, it may be a fake.
- Beware of products that seem flimsy or are obviously poorly made – Quality Control is often absent in counterfeiting operations, so you may be able to spot a counterfeit simply based on its Workmanship. Of course, even if it is not a counterfeit, you really don’t want to buy a counterfeit product.
- Inspect the packaging very carefully – Reputable brands are meticulous and take great care in packaging their products. Beware Of Flimsy Packaging!!! Packaging with substandard printing or running colors, or packages that appear to have been opened. In addition, take a moment to actually read the content on the package.
- Spelling or grammatical errors are common on the packaging for counterfeit goods.
- Does the packaging exactly match the product?
- Look out for very plain boxes. Most product labels and boxes these days have a whole host of information printed on them, from bar codes to trademark and patent information to recycling symbols.
- Look for Manufacturer Contact Information
- Look for a safety certification label – Just about any Electronic Device other products that could pose some sort of safety risk, will have one or more safety certifications on their label if they’re made by a legitimate manufacturer. The UL (Underwriters Laboratory) label is the most common, particularly in the U.S. (the competing ETL mark is also a major certification in the U.S.). In Europe, the CE (the abbreviation does not officially stand for anything) marking is required on electrical products, and in Canada the CSA (Canadian Standards Association) mark is common. Look for at least one of these marks on Electronic Device–there are often several, as well as other certifications. Bear in mind, however, that counterfeiters will often include fake marks on products so you need to look at them closely. Counterfeits that don’t claim to be brand-name may also simply use a counterfeit certification mark.
- Make sure everything that should be there is there – Counterfeit products often don’t include supplementary materials such as an owner’s manual or a product registration card. Sometimes they don’t even include all the parts that should come with the product, or some parts will be from a different manufacturer.
Click Here to get to a comprehensive list of all brands we consider as High Risk. In light of this, we have either Banned or Restricted these brands to ensure we continue to list only authentic and top quality products on Jumia.com.gh.
P.S Banned Brands are brands that, due to exclusive partnerships with the manufacturers/official distributors and Jumia.com.gh currently listing or due to failure to secure the distribution license to sell/list on the website, have been blocked for vendors while Restricted Brands are brands that Jumia.com.gh require to undergo an authenticity verification process in order for products from such brands be permitted to be listed on the website.
How do you ensure you do not list a fake item?
- Do not list exclusive brands you have not been authorized to sell.
- Do not list replica brands with an altered spelling, e.g “Lewis Vitton” instead of “Louis Vuitton“.
- Do not list products with brand logos that are not manufactured by the said brand, e.g using a Gucci logo for a Non-Gucci product or Versace patters on non-Versace made products.
- Do not list authentic products, but then after, deliver a fake/counterfeit.