Customers believe and trust that they can always shop with confidence on, therefore Products listed for sale MUST BE of high quality and also completely authentic. The sale of products which DO NOT meet up to this standard including any products that have been illegally replicated, reproduced or manufactured, is STRICTLY PROHIBITED.

We encourage all vendors who have product authenticity
concerns to notify us by clicking here to
raise a claim and we will investigate it thoroughly
and take any appropriate actions.

Some Examples Of Fakes / Counterfeits Products

What are the consequences of selling fake items on Jumia?

Jumia’s reputation is only as good as that of our vendors, consequently, should any listed item breach trust, it poses risks to our entire marketplace. Hence, Jumia will enforce, starting Monday 30/03/2020, the following procedures:

  • On First Occurrence of detection, 1000GH risk compensation on a listed counterfeit or fake.
  • On the Second Occurrence, to ensure to give ample time for a vendor to delist a replica or fake without exposing our collective reputation, the store will be suspended until written commitment is made by clicking here to raise a claim and store checked.
  • Jumia will be fully transparent to legal authorities investigating cases of alleged breach of trademarks on the platform.

Please be aware that Jumia will abide by the law and share any relevant information about every vendor subject to legal investigations regarding this topic.

We are continuously innovating on behalf of our customers and working with official distributors, manufacturers, vendors and sellers to improve the ways we detect and prevent counterfeit products from reaching our marketplace. We work hard on this issue every day because we know that our customers trust that they are buying authentic products when they shop on

Short Tips To Help You Avoid Selling Fakes

  • Research products and brands offline & online, preferably with the manufacturer’s website or physical store – Most brand manufacturers usually have detailed information on their websites to illustrate to customers on how the actual products appear vs how counterfeit products appear.
  • Look out for deals that are too good to be true – Not all fakes sell at lower prices than their genuine counterparts, but an unreal bargain is one of the surest signs of an fake product. Ask yourself how someone can sell, for example, a 1,500GH Chanel purse for 50GH… chances are it’s because it’s a fake.
  • Pay attention to the products you buy – The odds are you replenish your stock the same products or brands repeatedly. Pay a little more attention to them and you will be much better at spotting a counterfeit because you will have a basis for comparison. If you are purchasing a new brand or a product that you do not purchase frequently, compare it to the same product at other stores or on the brand manufacturer’s website. You can also compare brands against each other. For example, if you’re not sure about a sure of a Mobile Device, compare it to others that are for sale in the same aisle. All brands of Mobile Devices will have a lot of the same information and symbols printed on them or on their packaging, so if one particular brand does not, it may be a fake.
  • Beware of products that seem flimsy or are obviously poorly made – Quality Control is often absent in counterfeiting operations, so you may be able to spot a counterfeit simply based on its Workmanship. Of course, even if it is not a counterfeit, you really don’t want to buy a counterfeit product.
  • Inspect the packaging very carefully – Reputable brands are meticulous and take great care in packaging their products. Beware Of Flimsy Packaging!!! Packaging with substandard printing or running colors, or packages that appear to have been opened. In addition, take a moment to actually read the content on the package.
    • Spelling or grammatical errors are common on the packaging for counterfeit goods.
    • Does the packaging exactly match the product?
    • Look out for very plain boxes. Most product labels and boxes these days have a whole host of information printed on them, from bar codes to trademark and patent information to recycling symbols.
    • Look for Manufacturer Contact Information
  • Look for a safety certification label – Just about any Electronic Device other products that could pose some sort of safety risk, will have one or more safety certifications on its label if it’s made by a legitimate manufacturer. The UL (Underwriters Laboratory) label is the most common, particularly in the U.S. (the competing ETL mark is also a major certification in the U.S.). In Europe, the CE (the abbreviation does not officially stand for anything) marking is required on electrical products, and in Canada the CSA (Canadian Standards Association) mark is common. Look for at least one of these marks on Electronic Device–there are often several, as well as other certifications. Bear in mind, however, that counterfeiters will often include fake marks on products so you need to look at them closely. Counterfeits that don’t claim to be brand-name may also simply use a counterfeit certification mark.
  • Make sure everything that should be there is there – Counterfeit products often don’t include supplementary materials such an owner’s manual or a product registration card. Sometimes they don’t even include all the parts that should come with the product, or some parts will be from a different manufacturer.

Below are comprehensive list of all brands we consider as High Risk. In light of this, we have either Banned or Restricted these brands to ensure we continue to list only authentic and top quality products on

P.S Banned Brands are brands that, due to exclusive partnerships with the manufacturers/official distributors and currently listing or due to failure to secure the distribution license to sell/list on the website, have been blocked for vendors while Restricted Brands are brands that require to undergo an authenticity verification process in order for products from such brands be permitted to be listed on the website.

Banned Brand List

Prohibited Books

Logic Used to Block/Blacklist Synonyms

  • Sensitive Words - offensive to religion or beliefs in country (Unique to Country)
  • Avoid Vendors Listing Blocked Brands in Product Name & Content
  • Brands Blocked in Each Country were Vendors Add to Content
  • Highly Luxurious Brand
  • Validated Requests based on Copyright Infringements
  • Top 100 Brands and Synonyms of Brands
    Example => Abidas
  • Vulgar Language

Are you an authorized distributor of an exclusive brand? Or do you have any doubt about the product you want to list?

Then click here to raise a claim.

Restricted Brand List

Prohibited Items from Sale - Jumia Global

  • Live or Dead Birds including Frozen Poultry
  • Pork, Beef
  • Birds Eggs – excluding hatching eggs
  • Refined Vegetable Oils and Fats – [but excluding refined Linseed, Castor and Olive oils. Crude vegetable oil is however NOT banned from importation].
  • Cane or beet sugar and chemically pure sucrose, in solid form containing added flavoring or coloring matter - in retail packs.
  • Cocoa Butter, Powder and Cakes
  • Spaghetti/Noodles
  • Fruit Juice in Retail Packs
  • Waters, including Mineral Waters and Aerated Waters containing added Sugar or Sweetening Matter or Flavored, ice snow –, other non-alcoholic beverages [ but excluding energy or Health Drinks {Liquid Dietary Supplements} e.g. Power Horse, Red Ginseng etc.] and Beer and Stout (Bottled, Canned or Otherwise packed)
  • Bagged Cement
  • Medicaments falling under Headings 3003 and 3004 as indicated below:
    • Paracetamol Tablets and Syrups
    • Cotrimoxazole Tablets Syrups
    • Metronidazole Tablets and Syrups
    • Chloroquine Tablets and Syrups
    • Hematinic Formulations; Ferrous Sulphate and Ferrous Gluconate Tablets, Folic Acid Tablets, Vitamin B Complex Tablet [except modified released formulations].
    • Multivitamin Tablets, capsules and Syrups [except special formulations].
    • Aspirin Tablets [except modified released formulation and soluble aspirin].
    • Magnesium trisilicate tablets and suspensions.
    • Piperazine tablets and Syrups
    • Levamisole Tablets and Syrups
    • Clotrimazole Cream
    • Ointments – Penicillin/Gentamycin
    • Pyrantel Pamoate tablets and Syrups
    • Intravenous Fluids [Dextrose, Normal Saline, etc.]"
  • Waste Pharmaceuticals
  • Soaps and Detergents
  • Mosquito Repellant Coils – (Mosquito Coils).
  • Sanitary Wares of Plastics – and Domestic Articles and Wares of Plastics H.S. Code 3924.1000 – 3924.9090.00 [but excluding Baby Feeding bottles] and flushing cistern and waterless too toilets.
  • Rethreaded and used Pneumatic tyres but excluding used trucks tyres for rethreading of sized 11.00 x 20 and above 4012.2010.00.
  • Corrugated Paper and Paper Boards –, and cartons, boxes and cases made from corrugated paper and paper boards, Toilet paper, Cleaning or facial tissue - excluding baby diapers and incontinent pads for adult use and Exercise Books
  • Telephone Re-charge Cards and Vouchers 
  • Carpets and other Textile floor coverings falling
  • All types of Foot Wears, Bags and Suitcases – [but excluding Safety Shoes used in oil industries, Sports Shoes, canvass shoes all Completely Knocked Down (CKD) blanks and parts]
  • Hollow Glass Bottles of a capacity exceeding 150mls (0.15 litres) of all kinds used for packaging of beverages by breweries and other beverage and drink companies
  • Used Compressors –, Used Air Conditioners – and Used Fridges/Freezers
  • Used Motor Vehicles above fifteen (15) years from the year of manufacture
  • Furniture –, but excluding Baby walkers, laboratory cabinets such as microscope table, fume cupboards, laboratory benches (9403), Stadium Chairs, height adjustments device, base sledge, seat frames and control mechanism, arm guide and head guides. Also excluded are; skeletal parts of furniture such as blanks, unholstered or unfinished part of metal, plastics, veneer, chair shell etc. Also excluded are Motor Vehicle seats and Seats other than garden seats or camping equipment, convertible into beds
  • Ball Point Pens and parts including refills (excluding tip)

Tariff Descriptions

  • Perfumes and Other toilet Water, Cosmetics
  • Non-Alcoholic Beverages, Fruit Juice
  • Soap and Detergent
  • Beer and Stout
  • Wines
  • Spaghetti/Noodles
  • Spirits and other alcoholic beverages
  • Cigarettes and tobacco
  • Telephone recharge cards/vouchers
  • Corrugated paper or paper board and cartons, boxes and cases made from corrugated paper and paper board.
  • Toilet papers, cleansing or facial tissue.
  • Air Pistols
  • Airmail Photographic Printing Paper.
  • All counterfeit/pirated materials or articles including Base or Counterfeit Coin of any Country.
  • Beads composed of inflammable celluloid or other similar substances.
  • Blank invoices.
  • Coupons for Foreign Football pools or other betting arrangements.
  • Exhausted tea or tea mixed with other substances. For the purposes of this item, "exhausted tea" means any tea which has been deprived of its proper quality, strength, or virtue by steeping, infusion, decoction or other means.
  • Implements appertaining to the reloading of cartridges.
  • Indecent or obscene prints, painting, books, cards, engraving or any indecent or obscene articles.
  • Matches made with white phosphorous.
  • Materials of any description with a design which, considering the purpose for which any such material is intended to be used, is likely in - the opinion of the president to create a breach of the peace or to offend the religious views of any class of persons in Nigeria.
  • Meat, Vegetables or other provisions declared by a health officer to be unfit for human consumption.
  • Piece goods and all other textiles including wearing apparel, hardware of all kinds' crockery and china or earthenware goods bearing inscriptions (whether in Roman or Arabic characters) from the Koran or from the traditions and commentaries on the Koran.
  • Pistols disguised in any form.
  • Second-hand clothing.
  • Silver or metal alloy coins not being legal tender in Nigeria.
  • Nuclear Industrial waste and other Toxic waste
  • Spirits: other than
  • Alcoholic drinks
  • Alcoholic bitters, liqueurs, cordials and mixtures admitted as such in his discretion by the Comptroller-General and which are not deemed to be injurious spirits within the meaning of any enactment or law relating to liquor or liquor licensing.
  • Drugs and medicinal spirits admitted as such in his discretion by the Comptroller-General.
  • Gin, i.e. Spirit- Produced by distillation from a mixed mash of cereal grains only saccharified by the diastase of malt and the Flavored by predistillation with juniper berries and other vegetable ingredients and of a brand which has been notified as an approved brand by notice in the Gazette and in containers labeled with the name and address of the owner of the brand; or
  • Produced by distillation at least three times in a pot-still from mixed mash or barley, rye and maize saccharified by diastase of malt - and then rectified by re-distillation in a postil after the addition of juniper berries and other vegetable materials.
  • Methylated or denatured spirit, i.e. - Mineralized Methylated spirit mixed as follows: - To every ninety parts by volume of spirits nine and one-half parts by volume of wood naphtha and one-half of one part by volume of crude pyridine and to every 455 litres of the mixture 1.7 litres of mineral naphtha or petroleum oil and not less than 0.7 grammes by weight of powdered aniline dye (Methyl violet) and so in proportion for any quantity less than 455 litres; and
  • Industrial Methylated spirit imported under license from the Comptroller-General and mixed as follows: - To every ninety-five parts by volume of spirits five parts by volume of wood naphtha and also one-half of one part by volume of the mixture; and
  • Spirits denatured for a particular purpose in such manner as the Comptroller-General in any special circumstance may permit;
  • Perfumed Spirits
  • Rum i.e. a Spirit - Distilled direct from sugar-cane products in sugar-cane growing countries; and
  • Spirits imported for medical or scientific purposes, subject to such conditions as the Comptroller-General may prescribe;
  • Spirits totally unfit for use as portable spirits admitted to entry as such in the discretion by the Comptroller-General; and
  • Whisky, i.e. a Spirit- Obtained by distillation from a mash or cereal grains saccharified by diastase of malt; and
  • Stored in wood for a period of three years.
  • Containing more than forty-eight and one-half per centum of pure alcohol by volume except denatured, medicated and perfumed spirits, and such other spirits which the Comptroller-General, in his discretion, may allow to be imported subject to such conditions as he may see fit to Impose.
  • Weapons of any description which in the opinion of the Comptroller-General are designed for the discharge of any noxious liquid, gas or other similar substance and any ammunition containing or in the opinion of the Comptroller- General or adapted to contain any noxious liquid, gas or other similar substances
  • Brandy, i.e. a Spirit Distilled in Grape-growing countries from fermented grape juice and from no other materials and Stored in wood for a period of three years

Prohibited Items from Sale- Jumia Local

  • Baby Food
  • Prescription Drugs e.g. Anti-Malaria, Viagra, Pain Killers
  • HP Flash Drives
  • Generic/Unbranded Flash Drives
  • Generic/Unbranded SD Cards
  • Generic/Unbranded Power Banks
  • Power Banks Greater than 20,000mah in Capacity
  • Sensitive Products Without Proper Seals and Packaging
  • PC Games
  • Sensitive Medical Supplies
  • Unverified Sports Jerseys
  • Military/Camouflage Kits
  • Perishable Food Items E.g. Fruits, Bread
  • Game Consoles with Pre-installed Games
  • Date Rape drugs e.g. Spanish Gold Fly, Overlord
  • Tobacco Related Products
  • All Fake/Counterfeit Products
  • All Types of Weapons except Self Defense Products like Stun Guns & Pepper spray
  • Real Estate/Houses/Apartments/Landed Property
  • Unverified Used/Refurbished Electronic Devices
  • Used/Refurbished Fashion Items; Clothes, Shoes, Accessories
  • Locally Produced Ingestible/Sensitive Products Without NAFDAC Reg. No
  • Unverified Coupons/Gift Cards
  • Narcotic Drugs & Paraphernalia
  • Any Expired Product(s)

How do you ensure you do not list a fake item?

  • Do not list exclusive brands you have not been authorized to sell.
  • Do not list replica brands with an altered spelling, e.g “Lewis Vitton” instead of “Louis Vuitton“.
  • Do not list produts with brand logos that are not manufactured by the said brand, e.g using a Gucci logo for a Non-Gucci product.
  • Do not verify and list authentic products, but then after, deliver a fake/counterfeit.
  • Do not list a fake product under a different brand name to deceive the Quality Control Team and the customer.
  • Ensure that you deal and receive your stock from authorized distributors only.
  • Expose yourself to online & offline resources by researching the brand and the products in your possession.