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Products sold on Jumia must be authentic. Selling fake products is strictly prohibited. Violating this policy can cause losing selling privileges, account suspension or termination, funds being withheld, and inventory being destroyed at your expense.
What is a counterfeit item?
A counterfeit or copy item is:
1- A product replica (identical or similar design/style), with minor variations of the brand name (found on Jumia);
2- Any product that is listed as generic and bears no brand name, but incorporates another brand’s design/model or logo.
Examples of fake bans to put online!
Fake NIKE design image
False brand name image: OOF White instead of Off White
False brand name image: BALNEIGAGA instead of Balenciaga
Images of fake articles referenced as generic but
representing GUCCI designs and the CHANEL logo.
Vendors and suppliers are responsible for ensuring all products are genuine. Prohibited items include bootlegs, fakes, pirated copies and products that violate intellectual property rights. This means any product using, imitating, or purposely mimicking a brand name, logo, or trademarked pattern even with slight variations, without the brand-owner consent, is infringing our counterfeit policy.
We collaborate with manufacturers, rights holders, vendors, and law enforcement to detect and prevent fake products from reaching customers. Suspect listings are removed, and legal action is taken against violators, who may face civil and criminal penalties.
Click here to see the list of Restricted brands
Consequences for violations
Violations of Jumia’s listing policies may result in actions such as:
- Deletion of product listings
- Suspension of product creation privileges
- Returning inventory
- Destroying inventory in our warehouses without reimbursement
- Terminating the business relationship
- Suspension of or permanent withholding of payments
- Sale of counterfeit products can also lead to legal action, including civil and criminal penalties
What are the results of selling counterfeit products on Jumia?
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- 1. First time: The product will be removed, and a Ghc 1, 200 penalty will be applied if you do not provide any documentation that proves that you are selling authentic products within 10 business days from the date you were contacted and informed about the creation of the counterfeit product(s) on JUMIA’s website.
- 2 : Second time: the product will be removed, and a Ghc 1, 200 penalty will be applied if you do not provide any documentation that proves that you are selling authentic products within 10 business days, and your store will be permanently delisted.
- These rules apply to all sellers, whether the store is “new or old” on JUMIA.
- If you have any questions or concerns regarding a product, you can send to us by raising a claim or WhatsApp on your products before creating them to avoid potential penalties
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- So please note the importance
of removing all fake or imitation products from your store. We appreciate your cooperation with us in selling only authentic products on JUMIA!
