Counterfeit Policy
Products sold on Jumia must be authentic. Selling fake products is strictly prohibited. Violating this policy can cause losing selling privileges, account suspension or termination, funds being withheld, and inventory being destroyed at your expense.
Vendors and suppliers are responsible for ensuring all products are genuine. Prohibited items include bootlegs, fakes, pirated copies and products that violate intellectual property rights. This means any product using, imitating, or purposely mimicking a brand name, logo, or trademarked pattern even with slight variations, without the brand-owner consent, is infringing our counterfeit policy.
We collaborate with manufacturers, rights holders, vendors, and law enforcement to detect and prevent fake products from reaching customers. Suspect listings are removed, and legal action is taken against violators, who may face civil and criminal penalties.
For a full list of prohibited and restricted products on Jumia, please refer to our Prohibited Products Policy. Listing prohibited items may result in immediate removal and account suspension.
Consequences for violations
Violations of Jumia’s listing policies may result in actions such as:
- Deletion of product listings
- Suspension of product creation privileges
- Returning inventory
- Destroying inventory in our warehouses without reimbursement
- Terminating the business relationship
- Suspension of or permanent withholding of payments
- Sale of counterfeit products can also lead to legal action, including civil and criminal penalties
To view our Restricted Brands & Sensitive Categories Reference click here
What are the results of selling counterfeit products on Jumia?
- First Attempt: The product will be removed and the seller contacted to provide any documentation that proves the escalated product is authentic within 7 business days from the date the seller is contacted and informed about the listing of the counterfeit product(s) on JUMIA’s website.
- Second time: The product will be removed, and a GHS 1,200 penalty will be applied if you do not provide any documentation that proves that you are selling authentic products within 7 business days, and your store will be permanently delisted.
- These rules apply to all sellers, whether the store is “new or old” on JUMIA.
- If you have any questions or concerns regarding a product, you can RAISE A CLAIM.
- So please note the importance of removing all fake or imitation products from your store. We appreciate your cooperation with us in selling only authentic products on JUMIA!
