Traffic as a Currency

Your Seller Score has just been reviewed and simplified today to accurately reflect your operational performances in order to become the cornerstone of your shop, benefits, and potential contributions.

See the table below for a summary of the changes.

Your Seller Score is shared into 3 equal metrics.

 

 

 

Each of the 3 metrics is a reflection of your capacity to serve our consumers.

How does Traffic as a Currency work?

Basically, your Vendor Score is now what determines your level of exposure. The higher your seller score is, the more traffic you will receive on JUMIA. While on the opposite (below 3/5), you will have all the following side effects: 

  • You will receive less traffic

  • Your sales capacity (DOL) will be drastically limited

  • You will be charged a “contribution for low seller score” which is calculated as a percentage of your commission

  • You will be under the risk of being delisted due to incapacity to abide by the customers’ needs and the risk of losing their trust.

 

See the table below for a sample calculation based on your seller score :

Also, take note of the following

  • The seller score calculation is done every week based on your past 4 weeks’ performance (excluding the 7 days before the update of your score).

  • All new sellers start with a seller score of 3 until they turn 30 days old on Jumia AND they fulfil at least 5 orders. Their seller score will then rise or fall depending on their operational performance based on the rules described here above.

This is key in order to protect our customers and build trust between them and all vendors.

You can optimize your new Seller Score by using the following tips:

  • Make sure your cancellation rate is as low as possible by frequently updating your inventory in Seller Center and by fulfilling all your orders in a timely manner. Please note customer cancellations are of course not impacting your cancellation rate.

  • Make sure your quality return rate is as low as possible by ensuring:

i) You don’t ship products with inherent defects that will frustrate your customers.

ii) You have detailed product pages that set the right expectations from the customers.

iii) You pay attention to your product ratings and customer reviews to enhance the quality of what you sell.

Should you have any questions regarding these changes & their potential impact on your shop or if you think your Seller Score and/or contribution amount have been wrongly calculated, don’t hesitate to contact your Vendor Support team by raising a claim

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