It’s the most exciting time of the year!! The clouds are gathering. It will be raining orders in November! As always, you are most welcome to participate in the mega campaign as we bring the year to a close in grand style. All the information you need to maximize this opportunity is right here. Happy Reading and Happy Selling!!


The Hunting List is a carefully curated list of products that represents the top items our customers are searching for. The items are grouped by Category and we expect high volumes of sales for these items during Black Friday. Although as a vendor, you are encouraged to have a broad assortment of products, we are confident that listing and stocking up on these particular products could drive up your sales significantly. 

Check out the Hunting List by clicking  HERE.

What a view! This is what November looks like for vendors on Jumia. Last year’s Black Friday saw an average increase in orders of 60% as compared to the previous 5 months!

We invest heavily to bring all eyes (and thumbs) to the Jumia website for a month-long party, giving you the chance to sell more than you have sold all year. Don’t miss out. Come join the fun.

Wondering how you can stand out from the thousands of other vendors participating in the Black Friday promotions?? Don’t worry. We have some tips for you to make the most of this November. Here’s what you can do to Participate in Black Friday 2023 and showcase your products, increase your customer base, and boost your sales!


Open CP is a campaign that we run regularly to invite participation of vendors in various promotions that we run. Products that are entered into promotions receive better placement and increased visibility on the Jumia website and app. 

You can access and apply to participate in promotions by logging on to your vendor center.

All you have to do is review the promotions to see whether you meet the minimum requirements and click on Join promotion to proceed. Watch this video to see how you can enter products in this year’s Black Friday promotions!


Sponsored Products also called Mabaya is a paid service where we boost your product placement on category pages and also in search results. This ensures that yours is among the first products to be seen when any customer uses the search bar.

You can apply for Sponsored Products packages by logging on to your vendor center and clicking Advertise Your Products.

You can optimize the usage of the service by selecting the best products to sponsor. With the data we gather on which items have the most page views and which sell faster, you can take control of the sponsorship service to increase visibility and drive up your sales


Jumia Express is a service where Jumia keeps your products at our warehouse and fulfill orders for you as soon as they are made. This service is great for fast-moving products because you would not have to make multiple trips to the VDO station whenever an order is received. We also tag your product with the Jumia Express tag on our website indicating to customers a quick delivery time. See more details HERE


Jumia Lending is a quick short-term loan which is available to vendors on Jumia. Our lending partners are ready to give low interest and collateral-free loans to our vendors who have been selling over the past 6 months. 

Take advantage of Jumia lending to get the capital you need to increase your stock or assortment for Black Friday. Click HERE to see the steps to follow and also to appy for a loan today


Newsfeed is a tool that gives vendors the opportunity to market their products to customers on the Jumia app for free. 

Customers who use the app can click on the Feed tab on the Jumia app to see all the interesting offers and the assortment new arrivals different vendors have to offer. 

There is no limit to how many times a vendor can participate. Click to submit your Newsfeed card now!


Seller Score: This is the #1 indicator of your online reputation on Jumia. Maintain a high Seller Score and increase it before (upcoming events) to unleash your potential. Read more…

Packaging Materials: Order your packaging material online (HERE) to ensure you have enough to handle orders during Black Friday. If you opt to use your own packaging materials, ensure that they meet the packaging guidelines as described HERE.

PSOL: Ensure you do not cancel any order during this period to avoid pending-to-shipped order limits. Read more…

Stock Check: Stock up on your best sellers in anticipation of the massive customer participation. 


From the 3rd of November till the 30th of November, we will be modifying the operational times of our various VDO Stations. We are offering more open hours to allow you to deliver your items with more flexibility.

See the image below for the opening hours of each Hub/VDO Station