Can the customers give ratings and comments? And why are these important?
Yes the customers give detailed comments and ratings. These are very important for your sales on Jumia. This is the best way for the customers to know that you are a reliable vendor. The customers look at the ratings of the product before buying it in most cases. The customers will be more willing to buy a product with good ratings. The ratings of your products are one of the most used criteria to evaluate your performance as a vendor on Jumia.